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Gamescom 2015 – Photo Impressions: Trends in Toy-to-life

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Everybody likes to play, especially at gamesom 2015: And the industry is changing. While Skylanders started THIS cool trend early on, a lot of new games publishers and developers are now also trying to invade the toy-to-life market.

Disney is alread a major player and others are following quickly: like Lego (2,3) oder even HALO (1).

gamescom 2015 new trend HALO 5in toy-to-life gaming
HALO also want to play with toys: At Toy Fair 2015 in New York City, the developer already presented a new toy line including everything from models, to action figures. At gamescom 2015 you can take a peek at HALO 5 Guardians and the sandbox and toy-to-life figures. © A. Härtlein
gamescom 2015 new trend in toy-to-life gaming lego
Lego booth at gamescom 2015 presenting their toy-to-life concept LEGO DIMENSIONS. © A. Härtlein
gamescom 2015 new trend in toy-to-life gaming lego
Lego presents Homer Simpson for a new toy-to-life gaming concept LEGO DIMENSIONS © A. Härtlein
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Author: Andrea Härtlein ist selbstständige PR-, Social-Media- und Marketingberaterin bei space5media und Geschäftsführerin der f2 digital services UG. Als Fachjournalistin bloggt sie über Digital Trends, Games und Tech. Sie ist Mitherausgeberin des bilderundworte Comicmagazins und arbeitet als freie Autorin, Chefredakteurin & Lektorin. Favourite Games: TWD Road to Survival, Eternity Warriors, Forge of Empires;

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